The highlight video and accompanying profile are becoming more and more important in recruiting, but it is important to know what the college coaches are looking for in the video.

You can spend a little or a lot in putting together your highlight video. This can be a full Hollywood-style production, or you can do it yourself with the aid of your coaches and family.

I think it is important, before you start, to know what college coaches are looking for.

In researching the book, Recruiting Game Changers, to a person coaches all said they wanted to see raw game footage, rather than the same play over and over of you playing well. Coaches want to see you after things don’t go well.

Also, remember that coaches will be looking at a lot of videos, so keep it to 3-5 minutes or so. Flashy graphics or music might be nice, but the coaches are looking for players who can play, not produce videos.

The video is important because it will develop interest from coaches if you have the necessary skills to play, but do not go overboard. Send it the coaches, post it on YouTube, beRecruited.com, or find other avenues that may be free.

Coaches absolutely look at videos, but remember, keep it simple, and let your actions on the fields or courts sell you. More info is available in Recruiting Game Changers.